New brand from Nathan Anthony

Posted on: Saturday, September 05, 2009

Nathan Anthony Launches "Flirt Slipcovers" at Vegas Market
New Upholstery Program Meets Demand for Affordable Versatility

Los Angeles, CA, August 28, 2009 - West coast upholstery specialist Nathan Anthony launches "Flirt Slipcovers by Nathan Anthony" in the company's World Market Center showroom, B-754, during Vegas Market dates, September 14 - 17.

The slipcovers are designed to accommodate 15 new and existing upholstery frames in the Nathan Anthony line, including sofas, occasional chairs, dining chairs and upholstered beds.

Dealers are seeking versatile items which add value to consumer purchases, according to Tina Nicole, founder and designer, Nathan Anthony. "Shoppers want to toy with different looks for their furniture and rooms without having to spend money on a new sofa or chair," she said. "This program speaks to the desire for freshening up the home as well as today's need to stretch every dollar."

Flirt Slipcovers may be ordered on Nathan Anthony's most popular styles already on the dealers' floor or in consumer homes to achieve fresh looks. "One goal of Flirt Slipcovers is to bring shoppers who already own Nathan Anthony frames back into our dealers' stores to write more upholstery orders," added Nicole.

Contrast welting, banding, and patching are additional options which allow customers to play with different looks. Down and feather cushions may be specified on any Nathan Anthony order. Nicole selected livable fabrics like washed cottons, washed linen and some chenilles including Ultrasuede®. Dry cleaning is recommended for most covers.

Following a popular fashion trend, Nicole developed a unique hand-appliqué process to create original slipcover looks for Flirt.

Suggested retail for a new Nathan Anthony sofa with a Flirt Slipcover and down cushions is $4,500. Suggested retail for Flirt Slipcover only options for Nathan Anthony upholstery frames are available starting at $1,200 retail. Bench made upholstered items ship within 4 to 6 weeks from Los Angeles.